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Unfortunately GHD hair straighteners are copied and sold illegally from unauthorized retailers. We have seen countless sets of fake ghd hair straighteners and can spot a counterfeit set by just looking at them. If you intend on purchasing a new set of GHD's then please do so from an authorized retailer or directly from the GHD website. We will be able to give you advice on where you can purchase a genuine set.

We have compiled a vast amount of information on this page to help consumers avoid purchasing a set of fake GHD's and also to help determine if their set is fake.
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In addition to this page, we also have a 'Fake GHD Guide' which is available to view via this link here.
Counterfeit GHD guide

The following guide provides information regarding counterfeit GHD hair straighteners. It is recommended only as a guide and due diligence should be taken on the buyer's behalf when looking at purchasing a pair.
Body Screws

Below shows the screws that are underneath the plastic GHD caps. The genuine pair is on the left and the fake pair on the right. Note the genuine GHD's use two phillip's screws, one which is a bolt. The fake GHD's in 99% of the instances use the combination seen below right. It is a small phillip's screw on one side and on the other just a flat almost square bolt. We have in one instance seen a phillip's screw on each side however they have been notably smaller than the genuine screws. This is a very good sign though if you are able to look at the screws.
Original bolt vs fake bolt

Original bolt vs fake bolt

Internal Circuitry

If you can take apart the GHD's you can see the difference between the internal electrics. The genuine pair is the black top pair. The fake pair has considerably less circuitry, missing a circuit board on the top of the arm. Most fake pairs do not have a top circuit board however on occasions some do. The wiring is also a different colour. Both pair's are the mk4 version of GHD's. The fake circuit boards are normally soldered whereas the genuine pair use screws to mount connections.
Original circuits vs fake circuits

Original circuits vs fake circuits

Power Cable

The power cable on counterfeit GHD's can vary however in most instances they have similar attributes. Counterfeit GHD's in most instances have a much thicker power cord which is circular in shape as opposed to the genuine cable which is more oval. The genuine cable is also a lot thinner and more flexible. The counterfeit GHD's have a cable which is not as flexible and also the top part of the cable and the internal pin is different in size and make up. The picture below shows a genuine cable from a mk4 GHD iron on the left. The counterfeit GHD cable is on the right. If your cable has a hook on the end like the pink one below then they are not genuine. This is sometimes a difficult part to use as a determining factor because some people will not be aware of what a genuine cable looks and feels like.
Genuine cable

Genuine cable

Fake cable

Fake cable

Fake cable with hook

Fake cable with hook

Cable hologram

Although the hologram label on the cable is copied quite well, there are still differences to look for. For starters you should verify the serial code on the label at the GHD website. This will help confirm whether they are genuine or not. One tell tale sign shown below is the different font used on the label. If you look at the image below you can clearly see that the 'warning' title in red ink is different. The genuine label is on the right and the counterfeit on the left. The counterfeit font is much bolder. It is also a lighter colour red. There will always be small differences such as this however you need to look carefully. Some older GHD's may not have a label on the cable.
Fake label vs original label

Fake label vs original label

Cable serial number

Most GHD models will have a serial number on the inside of the top arm and also on the label on the cable. We have found the following serial numbers to be associated with fake sets:
4nhbn zeyuv 6a529
7s1g8 wvky9 xzhuz
561u1 cebzu 5g0ab
7awkx rsv9n y0g5p
4v177 38kkd un3kq
7kud4 g3fmx tn3ar
4nsc6 qmqn5 urr6d
666fv wr3k6 m1f0c
5xry2 7n902 sgb83
4wxut bf7k0 zkrpw
4a2rb kdkm1 mrcug
4hxmr 6zaeb d8d59
4a2rb kdkm1 mrcug
69w5k fyesx gzkvv
70pn7 9mt8z r2290
7bfas y3vpj crd18
548rw pe1kv f7w13
5qu7s 5f23n vrsfv
These are just a few examples of differences between counterfeit GHD's and genuine GHD's. We will continue to update this section so please check back for further updates. It is understandably difficult for the untrained eye to spot the difference however we can tell just by looking at the irons. We can even determine from pictures therefore please contact us should you wish us to help you determine whether you have a counterfeit pair.

The following is advice regarding purchasing GHD hair straighteners off of the internet:
Ideally purchase from the official GHD website or an approved stockist. Approved stockists will have a symbol on their webpage showing that they are approved but always double check this with GHD.
Avoid buying off of Ebay and Amazon marketplace. 90% of counterfeit GHD's originate on these auction sites because there are no strict rules to prevent fraudulent sellers exploiting the site. If you do purchase from one of the above then ask for the contact details of the seller beforehand and also check their feedback thoroughly.
Avoid websites that sell GHD's among other well known counterfeit items such as designer bags, clothing and footwear. If a website sells Nike trainers, designer handbags, UGG boots and also GHD's then be cautious. Use your common sense.
Check a website thoroughly. Check the contact us page, check the delivery information. Ensure they are being sent from the UK and not China. A lot of fraudulent Chinese sellers will only accept paypal or money order's. They will also not be paypal verified. They will send you the goods however they will not be genuine. Also see if there is any method of contact on their webpage. If not then send them an email and simply ask them where they are based and for their contact details.
Avoid offers that seem too good to be true. If they clearly show a big saving off of the RRP then you have to be cautious. Even GHD distributors have to pay high prices even for wholesale therefore large savings generally suggest it is not a genuine website.
Finally, use your common sense. There is rarely such a thing as a good bargain. At the end of the day it is your money that you are risking losing.
*'ghd' is a registered trademark of the Jemella Group Ltd*
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